Team Jumbo-Visma and Reserve Wheels Announce Technical Partnership

Posted by Joel Smith on

Reserve Wheels and Team Jumbo-Visma today announce a new technical partnership for their 2023 World Tour program. California-based Reserve Wheels currently supports Team Jumbo-Visma Women and Team Jumbo-Visma Academy programs and have worked closely with its World Tour athletes since 2021. Most notably, Reserve’s 77|Infinity Disc TT wheelset was ridden to victory on Stage 20 of this year’s Tour de France. This relationship highlights the broader cooperation between Reserve, Cervélo, and Team Jumbo-Visma, who share the goal of engineering race bikes as a complete aerodynamic system to deliver the fastest, most confidence-inspiring equipment in the pro peloton.

“Extending our support to the men’s team of Jumbo-Visma has been a dream of Reserve that we have been working towards for the past two years,” says Reserve Brand Leader Joel Smith. “World Tour stage wins by Van Aert, and Roglič on our 77|Infinity Disc wheelset proves we can make the quickest wheels for the highest level of racing. We're excited that Team Jumbo-Visma can now expand on that potential by racing on our entire wheel line. From mountains and cobbles to time trials and sprints, we've got them covered.”

“I am very excited about our collaboration with Reserve Wheels,” says Richard Plugge, managing director of Team Jumbo-Visma. “We have already had success with the brand over the past two years on the women’s and academy programs, and this year’s Tour showed just what the brand is capable of. It’s an exciting time for the team, and we are happy to have a strong partner like Reserve to support our future technical developments.”

Reserve will become the exclusive supplier of wheels for 2023, drawing upon an extensive range that includes dedicated climbing, aero, and TT wheels, through to mixed-surface gravel and cyclocross models. Reserve was founded on pushing developments in carbon technology and aerodynamics and was the first brand to offer a lifetime guarantee on carbon wheelsets.  The brand introduced Turbulent Aero this year, a unique R&D program that leverages real-world wind data to create the most rapid, stable, and best-handling wheels in real-world riding conditions.

 

 

 



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